Thanks for the warm welcome, WordCamp Phoenix! Apparently, this part of the country has absolutely no trouble showing up at 8am—the room was packed.

Since I had to shorten things up from when I last presented this, we had to skip the ever-enjoyable “Whose Line Is It, Anyway?” video I usually show first.

The slides themselves have links to my sources and are helpful in getting the gist of what we talked about. Here are some of my favorite tweets that took place during the session:

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  • http://www.upscalehomeless.net Paul Richards

    That was a great presentation. It seems to be more targeted at commercial web design, but this would be great for a group of salespeople as well. I got a lot of solid information out of it for my blog and in establishing a conversation with the reader. You mentioned getting feed back. I get relatively no comments, even from people I know. Can you (I’m sure you can but I’ve never seen it done) ask a question of the reader to elicit a comment? I never thought of that. Your comment about introducing yourself to the reader. Do you do that in each posting. A continuation of this presentation would be how to apply your recommendations specifically to a blog.
    Finally, I wish the camera had a tighter shot of you and the screen. It is difficult to read your screen and having the audience at the bottom of the view, especially when they are coming in, is somewhat distracting.
    Thank you, I did get quite a bit of useful information out of your presentation.

    • Cliff Seal

      Thanks, Paul! My hope is that it helps anyone who is aiming to create content for an audience in hopes of encouraging an action—so, anything from growing your readership to selling a product.

      In terms of unique ways to get feedback through comments, things like Urtak are possible directions to consider. ‘Introducing yourself’ is less about repetition are more about having a consistent personality throughout your content.

      I’ll have to think about tweaking this presentation to speak directly to bloggers—good idea! In this case, I’m mostly assuming you have something to ‘sell’ in one way or another, so I’m also assuming it’s your goal to write for someone other than yourself. Were I speaking to bloggers, I’d make sure and point out that personal writing (in which the value is for you to capture your stories and thoughts) is a different beast insofar as your target audience is actually yourself.

      I agree with you on the camerawork, but, hopefully, providing the slides helps a bit. :)

      Thanks so much for your feedback!

  • http://www.gstest.com/ GS test

    No One Cares About Your Content (Yet): WordCamp Phoenix 2013 – Logos Creative | Web and WordPress Development, Design, and Graphic Animation from Atlanta, GA